When you’re scrolling through Zillow and you find your dream home! How exciting! You better hurry up and schedule a showing…only to find out its been under contract for a month. Sadly, you have to move on to the next. What happened? Why did it say it was actively for sale when it was under contract? Well that’s the question isn’t it, and let question leads me to my question. Is Zillow unethical?
Check out my video below for the scoop.
Let me back track a bit and give you some back story on how Zillow makes money (amongst some other ways of course). When you click to schedule a tour it automatically directs you to a Realtor that is paying Zillow for that lead (yes. you are the lead). In most cases these agents are paying Zillow thousands of dollars a month. So the more clicks on a site the more leads they have to sell. Of course marking a home under contract would mean less clicks and therefore less money. So, Zillow intentionally withholds some info in order to increase profit by having more leads to sell. Do you think that’s unethical to buyers? It can be very frustrating as a buyer to not have accurate information and in most cases leads people away from using Zillow as their main search engine
What Zillow does well is ease of use on their search engine. It performs well and is easy to use, but its inaccurate so what’s the point? The search feature on this website ( https://www.realtyincle.com/search-cleveland-ohio-real-estate/ ) is directly connected to the MLS and updates in real time. It is the most accurate search tool when looking for homes for sale in Cleveland and the surrounding areas. When designing it I also knew that functionality and ease of use was a top priority. A top notch home search tool that is 100% accurate is what we set out to do and I think we achieved just that! I encourage you to save it to the home screen on your phone and use it when searching for your next home!
I’d love to hear your thoughts. Drop a comment and let me know what you think!